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The Revenue Through Reputation Show
The Revenue Through Reputation Show is designed to help Gen X and Baby Boomer CEOs, founders, and sales leaders in professional services build a high-impact digital reputation that fuels business growth.
CEO’s reputation is their most valuable asset, impacting sales, hiring, partnerships, and overall business success. Buyers, investors, and top talent no longer just look at companies, they look at the leaders behind them.
This show reveals the strategies successful executives use to stay relevant, influential, and profitable in a digital-first world, all in just one hour per week.
By leveraging LinkedIn, YouTube, and podcasting, we help CEOs:
✦ Increase revenue by making reputation an outbound sales asset.
✦ Eliminate cold outreach friction by creating demand through visibility.
✦ Strengthen recruiting & retention with CEO-led employer branding.
✦ Build influence without content overwhelm, turning one session into months of strategic visibility.
Join us LIVE every Tuesday at 11 AM ET on LinkedIn and YouTube.
The Revenue Through Reputation Show
RTR EP06 - The Most Misunderstood Word in B2B Growth is “Trust”
Think you're building trust? Well.. you're not.
They’re still clinging to the same tired tactics from 2014 cold outreach, company posts, over-polished content and wondering why no one’s biting.
Let me be clear: Buyers don’t trust brands. They trust people.
And if your voice isn’t out front, your company is invisible.
In this week’s episode of The Revenue Through Reputation Show, I'm saying what most won’t: Your reputation is either earning conversations, or killing them.
There’s no middle ground anymore.
This isn’t a “how to content” episode. It’s a wake-up call for CEOs, founders, and sales leaders who feel the shift and are ready to show up differently.
If your marketing looks clean but feels empty…
If your pipeline depends on pushing instead of pulling…
If you’re tired of being ignored...
Tune in and then ask yourself: Is your voice creating trust or just more noise?
The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
